/ Daily News/December 13, 2022 Guangzhou - With the booming home improvement market, home improvement brands are emerging, which not only far outpace the growth rate of market demand, but also make the industry more competitive. Compared with the characteristics of traditional home decoration products, such as dispersed and complex, low degree of standardization, the overall home decoration has become the next outlet in the home decoration industry with its advantages of unified style, one-stop procurement, controllable cost, convenient after-sales service and so on.
As we all know, the decoration industry has regional concentration and fierce competition among peers. With the coming of the decoration season, home decoration enterprises are facing a new round of traffic battle. At the same time, the rise of the Internet has changed users' consumption habits, and home decoration users increasingly rely on online channels for decision-making. How can we strive to advance in the great waves?
Established in 2003, Langrun Home Furnishing is committed to the overall home decoration service, the world's strict selection of environmental protection building materials, has nearly 100 senior designers and more than 1,000 workers, to provide consumers with one-stop overall home decoration services. Through the insight of industry trends and the analysis of user needs, Langrun Home Furnishments has launched an in-depth cooperation with 360 Smart Business. With the help of the traffic advantage of 360 platform and the combination of PC and mobile, Langrun defines the target audience and enhances the brand influence and brand awareness.
As a company focusing on middle and high-end home life services, Lanrun Home mainly targets at elite families in Chengdu. It has four core advantages, including whole-case design system, whole-case imported building materials, Heipo technology construction system and butler service. Over the past 19 years, Lanrun Home has served more than 110,000 families. After investigation and analysis, 360's optimization staff found that home decoration is a low-frequency event, many people may decorate two or three times in their life, the post-80s and post-90s have reached the age of settling down or improving housing demand, they are the main user group of home decoration services. At the same time, there are many new changes in the consumption upgrading demand of the domestic home improvement market. The post-80s and post-90s customer groups increasingly pay attention to personalized decoration, and increasingly hope to improve the quality of life through home improvement. As an assembly enterprise, it must strive to reach this core group, and cooperate with the time node to achieve the improvement of consumption experience.First of all, in view of the coming autumn home decoration season, 360 Smart Business accurately captures the main group of people who have settled down and have housing improvement needs, and attacks through the combination of online 360 resource promotion and offline store activity publicity, to attract user traffic online and follow up customer field experience offline. On the one hand, to build the brand, to deliver the idea of Lanrun for users to bring a better home life; On the other hand to promote transformation, to serve more users in the pursuit of quality of life, so that the home is full of beautiful, filled with the aroma of love.
Secondly, skillfully use 360 search Fengwu advertising, so that people in need of home decoration take the initiative to find. Through the keyword matching of brand words, competitive goods words, real estate words, industry words and so on, around the target customers, accurately show the key information of the enterprise, constantly improve the brand exposure, and guide users to consult and transform. In terms of materials, we optimize the creative layout to make it more attractive, highlighting the advantages of Langrun Home furnishing, such as strict selection of global quality boards, rigorous construction of environmental protection and health, and easy service and after-sales peace of mind, so as to stimulate users to click and understand. In terms of style, Fengwu advanced style is adopted to enrich the display content through intelligent component stitching.
In addition, with CPT resources to strengthen the influence. The Banner position of 360 mobile assistant software channel deepens users' cognition of Lanrun Home by greatly attracting attention, and assists in searching resources to obtain more high-quality traffic.
Finally, the combination of PC search + mobile search + mobile CPT resources greatly deepens the impression of Lanrun household brand in the minds of customers, which not only enhances the brand influence but also brings high transformation. The operator of 360 said, "This time, we are making double efforts. For example, 360 Mobile Search has cooperated with many well-known mobile phone manufacturers, and the penetration rate has been greatly increased, and the coverage of high-value groups can better recommend Lanrun Home products to high-quality target groups, and improve the overall tonality of the brand."
Langrun home related person said, "Unexpectedly, the first attempt to mobile CPT resources, the effect is good. In the future, we also look forward to further cooperation with 360 Smart Business, so as to better serve every family and make home the starting point of luck." In the marketing of the home improvement industry, 360 helps the home improvement enterprises to seize the opportunity in the peak season through the strategy of combining online and offline and making concerted efforts on PC mobile, so as to realize the double improvement of brand and effect and bring new marketing ideas to the development of the home improvement industry.
