/ Aswen News/Sep 01, 2022 Guangzhou - On August 7, 2022, the annual "Explosion of New Species · Wusheng Business Method Release 2022" came to a successful conclusion. Wu Sheng, creator of Scene methodology and founder of Scene Lab, released 8 methods and 5 predictions of "scene brand" for the first time with 8 groups of new species case innovation practices as clues. Scene brand, case presence. Behind each innovation practice, there is enough insight into the "deep scene, to the extreme" of new species.
"From Lenovo, focus on printing, aim at the image". The leap of image technology from printer to image field comes from the in-depth printing of every link elements, the pain point problem scenario-based and solution-oriented, it is these characteristics frame its thinking as the "problem list" of scene brand.
Image age "Any gate" connecting digital life scene
What is the most important expression of this era? It is the ubiquitous two-dimensional code scanning in the face of the epidemic, the screen sharing and remote printing in the context of working from home, the rare family photo in a foreign land, and the increasingly common electronic invoice, face recognition and emoji packet chatting.
Let's face it, we have entered the "image age". No matter the "picture and truth" of social networks, or the habit of transmitting and marking information with screenshots at any time, as well as the normal online and offline real-time mirroring of remote interaction. Images connect every aspect of digital life, and the age of images also requires an "arbitrary door" to respond to the high-speed flow of collaborative scenes.
From print to image redefine "job correction"
In addition to the traditional market of office printing, in recent years, China's home printer market scale also presents an obvious rising trend. According to the Research Report on the Innovation Trend of China's Home Learning Printers in 2022 by iMedia Consulting, the occupancy rate of home printers in China has increased from 5% in 2019 to 8.9% in 2020, among which the printing of school materials and office documents is the main driving force for the growth of China's home printer market.
How is "job correcting" a new problem for a printer to solve? In the past three years, online courses and distance learning have become an unavoidable and important scene. How to make the work process go online seamlessly and printers have become the key node. When Image Technology proposed the strategic upgrade of "from print track to image track", it first regarded "job correction" as a specific, important and long-term demand. Add jobs, print jobs, upload jobs, online correction, a printer complete solution.
In addition to the specific scene of "homework correction", there are also one-click calls for mobile content through the mobile phone, such as pictures, tickets, cards, contracts, etc. When "image" becomes the carrier of connection, a mobile phone can "print" one scene solution after another, and we can really understand why "mobile phone printing is used for image".
In-depth image life combing problem list, develop real scene
It can be said that the image technology originates from printing, but not only printing, it represents the creativity and imagination of the image era, is based on the image of "preview, connection, decision".
In the process, even as technology seems to have seen fit for the age of images earlier, it is also the first to list new problems. It is defined as the "knowledge machine" in the image era, which connects information transmission, process collaboration and creative collaboration, and deposits the image wisdom in each specific scene.
Scene branding is a solution that co-evolves with users, sorting out problem lists and developing real scenarios. The deeper you go into the image life itself, the more you can see the endless new scenes and new problems. Whether it is homework correction or mobile phone printing, the premise of problem solving is to define the problem, but also need to break away from the problem, in-depth problem, panoramic scanning of new knowledge system and scene cognition.
