/ August 18, 2022 Guangzhou -- realme's annual "828 Fan Festival" is coming soon, indicating that the Real Self will "do something" with its fans to celebrate the fourth anniversary of the Real Self. Brand development is about to enter the fifth year, and we also have a new plan for the future development. Recently, CEO Li Bingzhong published an open letter, saying that it is an important milestone for our brand to be included in the BrandZ Top 50 Global Brands in China 2022 for the first time. At the same time announced that the brand has entered the second stage of entrepreneurship, "long-term doctrine" will become the key word to drive new growth, really I will "product polishing" and "market cultivation" mentioned the top priority position.
In 2018, the True Self brand was officially founded, implementing the "T" globalization strategy, and rapidly rolled out from the Indian market with an asset-light model, and has covered 61 markets around the world, including China, Southeast Asia, Europe, etc. The global sales of the digital Self series have exceeded 43 million units, which is the true global ace series of the Real Self. The outstanding performance of GT series of True Self in scientific and technological innovation, master design and other aspects has also ushered in a number of loyal fans for this series. Zhenwo has successfully captured young people around the world with leapfrog performance, fashion design and IP co-branding, becoming the coolest technology brand in their eyes.After four years of savage growth, in the face of global market trends, the true self began to enter the "intensive farming" mode. Adhere to the "boutique strategy" in products, streamline product lines, increase the R&D investment by 58% year on year, and carry out scientific and technological innovation in screen, flash charging, games and new forms, and concentrate resources on hitting explosive products; At the same time, we will deepen the strategic market and consolidate the "2+15" market base, including two markets of 10 million and 15 markets of 1 million in China and India, so as to seek the long-term development of the brand.
< /p>It is not easy for an emerging brand to make such achievements in four years, especially in the highly competitive mobile phone market. At present, the global mobile phone market is facing challenges. The strategic adjustment made at this time shows that the brand is ready to deal with the challenges. We are looking forward to the market performance of the second stage of our brand.
