/ Aswen News/August 09, 2022 Guangzhou -- To promote the brand construction of Shaanxi cuisine, promote the development of Shaanxi's catering industry, and actively spread the excellent Chinese food culture. By the western film media, Qin and Han films, 4K garden and other jointly produced large 8K humanistic food documentary "thousand years of Shaanxi cuisine" second season officially started in June this year, the current shooting progress has been more than half, and the appearance of 4K garden Guangzhou ultra HD outdoor screen "heart of white cloud" preheat, attract a lot of Guangzhou local audience focus on the topic of "Shaanxi flavor" heat.
"Thousand Shaanxi cuisine" the second season of a total of 8 sets, will use 8K ultra HD technology shooting, around the "Shaanxi cuisine what" theme, to the old seat, old shop, signs, mo, noodles and other eight aspects as a hotspot. Based on the style of the first season, it starts with more details, subdivisions and subtlety, which not only presents the natural history of Shaanxi cuisine, but also pays attention to the customs of the Qin people. Through walking the land of the Three Qin Dynasties, sitting around old folk seats, it tells food stories in the fireworks life, and presents the long history of Shaanxi cuisine culture and the long life of Shaanxi people, presenting the real taste of Shaanxi delicately.
Since the start of production, the crew has been to Xi 'an, Xianyang, Weinan, Tongchuan, Yan 'an, Yulin and other places for shooting. Yu Runde, deputy general manager of Western Film Group, said that the smooth start of the second season of Shaanxi Cuisine is the result of the united efforts of all the staff. I wish the smooth completion of the second season, adding new color to the creation of Western film documentary, and presenting vivid cultural works full of vitality to the audience. At the same time, the Western Film Club will use its video power to tell stories of Shaanxi cuisine, promote food culture, help Shaanxi culture "go global", and strengthen the construction of international communication.Li Hongbing, CEO of 4K Garden, said: "4K Garden has been committed to exploring the application of 5G+ Ultra HD cutting-edge technology and the development of premium content IP. Relying on the enabling of ultra HD leading technology, we will gradually promote the implementation of 8K strategy this year. As an important 8K premium IP, we will focus on how to improve the visual presentation of Shaanxi cuisine cultural brand with ultra HD technology. Will help achieve important breakthroughs in the field of food documentary with 8K ultra HD technology in China." Yang Fan, the director, said, "Although the filming cycle was long, the time was tight and the task was heavy, the crew kept active and energetic. In order to capture the profound historical background of Shaanxi cuisine and the most authentic story behind it, the whole team adhered to the ingenuity and professionalism from the selection of dishes, personnel consideration and site selection at the early stage of preparation to the on-site shooting. I believe that the second season of "Shaanxi Cuisine for Thousands of Years" will tell the audience the wonderful story of Shaanxi cuisine with an extremely serious attitude, show Shaanxi's natural ecology, agricultural development and cultural inheritance in an all-round way, and help revitalize Shaanxi cuisine and promote Shaanxi cuisine culture."
< /p>It is worth mentioning that the first season of "Shaanxi Cuisine for a Thousand Years" was first broadcast on CCTV 2 in the Spring Festival of 2021. During the broadcast period, the highest audience rating ranked the third in China. Up to now, CCTV 2 has been broadcast for more than 30 rounds, and the audience rating has reached new highs repeatedly. During this year's May Day, "Thousand years of Shaanxi cuisine" logged in CCTV one set, once again to show the unique Shaanxi flavor to the national audience. In addition, "Shaanxi Cuisine for a Thousand Years" was simultaneously launched on iQiyi, Tencent Video, Youku Video, Migu Video, B Station, Xiying Video and other video platforms, ranking first in the documentary list continuously. Up to now, the film has been viewed nearly 200 million times, and has been exported to Singapore, Malaysia, Thailand and other countries.
