But on the other hand, affected by the continuous epidemic and weak consumption, the instant food industry has also been impacted to a certain extent, and some enterprises' sales revenue and profits have declined. The industry must be further transformed and upgraded, and achieve new breakthroughs through product innovation, technological innovation and marketing model innovation.
Therefore, with the theme of "Industrial upgrading for New development", the third Instant Food Expo will be held in Chengdu Century City New International Convention and Exhibition Center from September 28 to September 30, 2022. The conference was guided by China Food Industry Association, sponsored by Chengdu Food Industry Association, and co-sponsored by Sichuan Green Food Association, Guizhou Food Industry Association, Anhui Food Industry Association, Jiangxi Food Association, Chongqing Food Industry Association, Chengdu Food Chamber of Commerce, Chengdu Food Production Safety Association.
According to the statistics of the first wave of sales on Tmall Double 11 in 2021, Zihaiguan, Wang Satian, Kong Ke, Kaixiaozao and other brands in the instant food industry became the top 1 in the categories of instant hot pot, instant cereal, pasta and instant rice respectively on November 1st. These instant food brands have demonstrated their power to delve deeply into niche areas, offering products with rich and creative flavors and packaging designs that are very much in line with young people's aesthetic. New brands seem to be better at cutting into the food segmentation field from the perspective of young people, and filling the "blank" in the unexplored field, all of which have won millions of fans in a very short time. Behind this is consumers' recognition of the new brand, especially the lifestyle that the new brand represents.
50+ guests from Tmall, Mama Cicada, Food Technology, Akuan, Zhide, Meiwei Yuan, Weizhihai have confirmed to share, 3000+ enterprises will attend the conference, and the number of professional visitors is expected to reach tens of thousands. The three-day exhibition has two pavilions, one industry summit forum, two sub-forums, and one visit and investigation activity. The current situation and trend of the industry will be deeply discussed from the perspectives of convenience fast food industry iteration, development trend, product innovation, brand power building, and the development of the whole supply chain.
Compared with the innovation speed of leisure snacks category, the overall innovation speed of convenience food category on the market is relatively slow at present. More flavor optimization and packaging innovation are carried out on the basis of original product categories. However, the innovation of instant food is not only the innovation of new taste, new package and new formula, but also the innovation of new scene, new value, new technology and new experience.
The conference will discuss the current situation and trend of the industry from multiple aspects, such as industrial iteration, development trend, product innovation, brand power building and the development of the whole supply chain. The conference is committed to penetrating the surface of the industry, looking for convenient instant food brands that can cross the cycle, to precipitate the research value and upstream and downstream aggregation value for the industry, to provide more channel resource integration for supply chain enterprises, to provide the core methodology of sustainable growth for brands, to help the industry decision makers insight into the future trend and promote the development of the entire industry.
How to continue to stand firm and find new increment, has become the most concerned topic of entrepreneurs in this field. Therefore, this Instant Food Expo intends to invite industry celebrities to give their voices from multiple perspectives, such as the innovation and development of instant food industry, e-commerce data analysis, packaging marketing, supply chain standardization, product innovation, etc., in-depth analysis of the current situation and trend of the industry, and comprehensive interpretation of the upgrade and innovation of instant food track.
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Cicada Mama Select Live e-commerce product selection Conference will be held in Chengdu on September 29, 2022, this conference will invite a number of talent, leading brands & businesses, first-line operators and other industry celebrities to share practical experience. The conference will be based on the global interest e-commerce ecology and diversified user shopping scene, multi-directional enabling users live shopping selection. At the same time, it will build a bridge of brand marketing and transaction conversion between users and goods and services. Get through the search for goods? And the two-way consumption link of "find goods", further promote the business link, promote the innovation and development of the industry, and realize the real coordination of product marketing.
