/ Zhaomuntong/July 29, 2022 Guangzhou -- On July 27, the 2nd World Consumer Expo "New Zealand grass-fed Milk Powder and New Industry Development Opportunities" was successfully held in Haikou. On the same day, the best-selling brand of duty-free shop Gopei Milk powder and the global dairy giant Fonterra Group of New Zealand held the global white paper on grass-fed milk powder and upgrading of Gopei grass-fed milk powder. High culture heavy announced brand strategy new upgrade; Iresearch released the Grass-fed Milk Powder Consumer Insight Survey Report, and held the Gaopei International Industrial Park strategy release and cooperation signing ceremony.
This forum is guided by Hainan Federation of Industry and Commerce, Hainan International Economic Development Bureau, Haikou Comprehensive Free Trade Zone Management Committee, sponsored by Hainan Guojian Hi-tech Dairy Co., LTD. (hereinafter referred to as "Guojian Group") and New Zealand Gaopei Health Food Co., LTD., supported by Hainan Daily Press Group. It brings together political, business and academic guests from home and abroad.
< b> Focus on the development of cross-border new industries
At the forum, Long Dingmin, full-time deputy head of Hainan Federation of Industry and Commerce, and Gong Qijun, deputy director of Hainan International Economic Development Bureau, delivered speeches respectively, wishing the forum a complete success and expressing the expectation of "sharing opening opportunities and creating a better life" with Guojian Group.
Wu Suguo, president of Guojian Group (Gao Pei), said that Hainan Free Trade Port is becoming an international consumption destination with high popularity and reputation, a gathering place for global consumer products, and a destination for global consumers. As the headquarter economic enterprise in Hainan, Guojian will make full use of the free trade Port and the Consumer Expo to build two business cards, Gaopei Milk Powder and Gaopei International Industrial Park.
It is understood that Guohealth Group has been deeply engaged in Hainan for 22 years, and owns New Zealand High Culture brand, which is mainly committed to the research and development, production and sales of infant milk powder and nutrition products.
From 2015 to 2021, relying on its brand strength and product reputation, Gaopei has been a best-selling brand in duty-free shops for six consecutive years and won the "Champion of Milk Powder Category Sales" award and the "Best Brand of Milk Powder Category Sales" award. At present, Gao Pei brand has been displayed in the international exhibition area of the Expo for two consecutive years. With the help of the Expo, more global consumers can recognize Gao Pei as an international consumer boutique brand.
In addition, Guojian Group has also built Gaopei International Industrial Park in Haikou Comprehensive Bonded Zone, which is the leading cross-border trade processing platform of Hainan Free Trade Port. At present, there are nearly 120 enterprises settled in Gaopei International Industrial Park. The industrial park integrates three types of business: warehouse economy, factory economy and building economy. It can provide one-stop services and solutions for cross-border e-commerce enterprises, including cross-border cloud warehouse logistics allocation, incoming material processing industry trade, cross-border e-commerce enterprise incubation, etc., and has become an important platform for global investors to invest in the free trade port.
During the forum, Gaopei International Industrial Park also released the platform strategy of "incoming material processing Gigafactory" to help the development of advanced manufacturing industry in the free trade Port with the innovation mode of "front shop - back factory". At the event site, the park signed contracts with 11 strategic units, which not only cooperated with cross-border e-commerce enterprises such as Business Free Technology and Xinsheng Payment, but also achieved new breakthroughs in overseas material processing projects for the first time, and reached strategic cooperative relations with the first 3 enterprises of Shengya Grain and Oil Industry, Yunhao Biotechnology and Xinming Spice Industry. The representatives of the enterprises all expressed great optimism about the development prospects of the free trade Port. At the signing ceremony of cooperation, many enterprises settled in Gaopei International Industrial Park and expressed their great expectation to sail with the industrial park and share the new opportunities of the free trade Port.
First release of White Paper on grass feeding < p>
< B > Forum, Gao Pei and Fonterra Group held the global release of White paper on grass feeding and upgrading of Gao Pei grass feeding milk powder to the market.
"It's great to see Gao Pei as one of the first users of our grass-fed white paper to put our grass-fed logo on your products." Casey Thomas, Vice President of Fonterra Greater China, said, "Gaopac is a very important customer of Fonterra. This year marks the 10th anniversary of the cooperation between Fonterra and Gaopac. We are very happy to see Gaopac continue to grow and we are honored to be with Fonterra along the way." On the issue of secondary formula registration, he also revealed that after various efforts, the application to the State Administration for Market Regulation of China has been completed and accepted.
Science has shown that grass-fed dairy systems are better for the environment, have less impact on the planet and ensure high levels of animal welfare for cows, resulting in nutritious and tasty milk, according to the White Paper on Grass Feeding.Two scientists, Dr. David Pacheco, chief scientist of AgResearch and leader of the scientific research project of Climate Change Impact and Response, and Dr. Andrew Millar, technical manager of Research and Development Department of Fonterra Ranch, New Zealand, interpreted the white paper of grass feeding in depth through cloud connection. That grass-fed, herded dairy produce far fewer greenhouse gas emissions than do captive animal systems.
"Not all dairy products are created equal. Grass-fed grazing dairy is a better choice for the planet, and we want to make this research possible so consumers can make more informed choices about their dairy." "Said Dr. Andrew Millar, technical manager of research and development at Fonterra Pastures New Zealand.
According to Dr. David Pacheco, chief scientist at AgResearch and director of the scientific research program on climate Change Impacts and Responses, "Statistics on the longevity of animals in different systems show that cows in New Zealand live longer than animals in captive systems anywhere else in the world."
New upgrade of Gaopei brand strategy
At the meeting, Wu Suguo, president of Guohealth Group (Gaopei), unveiled the new super symbol, brand image and brand slogan of Gaopei brand. And respectively on the track reconstruction, product upgrading, precision marketing, category building and brand communication layout, channel layout, organization layout and other multi-dimensional brand strategy upgrade to make a detailed introduction. He pointed out that the purpose of strategy is to lead, rather than follow, the new brand strategy upgrade will restructure Gao Pei, out of a differentiated development road. He also revealed that Gao Pei's Gao Peizhen Ai, Gao Pei, Diwei En and other series of milk powder formula have been upgraded, the second formula registration application has been accepted. Among them, Gao Pei Zhen Ai will be renamed Gao Pei · Jia Pei, while Gao Pei will be renamed Gao Pei 100.
It is understood that the upgraded high-cultivar grass-fed milk powder has enhanced the thinner property. It is not only the grass-fed milk source in New Zealand, but also contains natural A2-β casein, which can more accurately meet the consumption needs of the new generation of consumers.
"Congratulations to Fonterra for their commitment to producing dairy products in a way that cares for people and the environment. Congratulations to Fonterra for their close partnership with Coopech, which will continue to provide high quality dairy products to discerning Chinese consumers." Pete Frost, Commercial Consul of the Consulate General of New Zealand in Guangzhou.
The brand strategy upgrade is not only a brand upgrade, but also an upgrade of development. In the eyes of Gaopei's partners, this white paper on grass feeding and the release of brand strategy upgrade is an accurate insight into the current development trend and competition situation of the global milk powder market.
released < p> Released
< P > Released < P > At the meeting, the well-known research institute iResearch released the "Consumer Insight Report on Grass-fed milk powder" showed that safety is the primary consideration of consumers, more than 70% of consumers value the safety of products when buying milk powder. Consumers choose to buy grass-fed milk powder because of its advantages, including more natural and ecological milk source, no additives, easier digestion and absorption, and safer, which is consistent with the priority given to safety, product nutrition, milk source and other factors when buying milk powder.In this regard, Zhao Nan, research director of iResearch, said that through research, consumers have shown a higher willingness to buy the grass-fed milk powder after learning about Gaopeizhenai. The existing consumers of Gao Pei pay more attention to the milk source, absorbability, sensitization and whether the products are certified by domestic and foreign authorities when they buy milk powder. At the same time, Gaopei Zhenai brand NPS(customer satisfaction) net recommended value of 53%, in the industry leading position.
With the continuous expansion of maternal and infant consumer groups, the post-90s and post-95s gradually become the main group of maternal and infant consumers. Their consumption habits and child-rearing concepts have undergone great changes compared with the past, and they have gradually shifted from single-function driven consumption to the pursuit of quality, environmental protection and diversified consumption trends.
The brand development road of Gaopei has been closely following the changing consumer trend. The brand strategy upgrade is based on the insight into the changing consumer demand for milk powder. Gaopei has not only put forward higher requirements in terms of product standards, but also opened a new chapter in the brand strategy level.
