/ Asahi/Guangzhou, April 26, 2022 -- TV sets are becoming more and more powerful, but with them comes more and more complex controls. Not to mention the elderly, children, even ordinary people want to completely play with a smart TV is not easy. As a result, many functions of smart TV are actually used by people for a long time. On the other hand, mobile phones and tablets, which are more direct and easy to interact with, have become indispensable partners. As time goes by, the C position of television in people's entertainment life has been replaced.
The more advanced our TVS become, the more complex our interactions become. This cycle has become a shackle to the smart TV industry. So, how can this cycle be broken?
What's the Konka A6 Pro doing with a standard remote control with a built-in high precision gyroscope?
On April 18, Konka, a leading domestic color TV company, released a new TV product, APHAEA A6 Pro, which is called a "cross-ecological new species". One of the biggest features of this new product is a refreshing way to interact with the computer. Konka A6 Pro comes standard with a remote control with a high precision gyroscope, which can be turned into a smart flying squirrel with the flick of a cursor to point anywhere on the TV screen, completely eliminating the hassle of a traditional TV remote control. Not only that, but the remote also comes with a trackpad that allows you to control the TV with a single swipe, as you would on a smartphone screen. Think of how great it would be to switch between TV screens as easily as you can swipe a short video.
That's not all there is to Konka A6 Pro's unprecedented user interaction. You can also control the A6 Pro from your phone's mirror image, with the cursor pointing wherever your hand points on the phone's screen, and the TV picture fully synced with the phone's screen. I'm afraid you can only feel the convenience brought by this design more deeply after you start: when the elderly and children watching TV at home but can't operate, you just take out your mobile phone outside to help them remote operation, find the content they want to watch! It can be seen that a series of innovations in the interaction between Konka A6 Pro and users not only solve the troubles brought by the traditional smart TV control mode, but also create a lot of new scenarios for TV applications.
So why is Konka so obsessed with TV's human-computer interaction?
Konka A6 Pro Pathfinder TV Large Screen "New Scene"
Looking back at the current color TV market, we find that many manufacturers are desperately trying to build high hardware and high performance parameters of the TV, hoping to convince people to switch from phones and tablets to TV. But what about the reality?
Zhu Zhongqing, assistant president of Konka Electronics Technology and general manager of marketing Division in China, announced a set of impressive figures at the new product launch event. According to statistics, 70% of Chinese TVS were switched on in 2016, but by 2021, this figure has shrunk to 27.7%, which is a big change.
In this regard, Zhu Zhongqing believes that the status of TV in people's life and entertainment is surpassed and even replaced by smart phones and tablet computers, because the latter has more diversified, flexible and rich scene functions. So he stressed the importance of bringing "new scenes" to the audience for the future development of the TV industry. The APHAEA A6 Pro, a smart scene screen, is exploring the "new scene" of large TV screens. Konka A6 Pro can be used on large screens for a large number of applications - whether it is online classes or conference calls, whether it is video chatting or surfing the Internet shop, Konka A6 The Pro's larger screen, higher picture quality, and better sound are all clearly a far better experience than a phone or tablet. It is the expansion of this application scenario that makes the large screen become the advantage of TV, and people will naturally be more willing to use TV than mobile phones and tablets.
People's TV remote control more accurate, more convenient, not only the use of the TV convenient and tedious small problem, more related to the TV in people's entertainment life status of the big problem. Only by subverting the traditional man-machine interaction and opening up the smooth communication channel between the user and the large screen, can the TV better serve the user. This concept, in the launch of the new TV Konka A6 Pro has been fully reflected.
"New Ecology" to take advantage of the TV screen to regain the living room C position
"Non-video functions, such as games, shopping, online classes, music and fitness, have attracted far more interest than TV sets, which are mainly video functions. Because people's demand for non-video functions is increasing rapidly, the TV industry must shift from only audiovisual functions to new scenes." Zhu Zhongqing believes that only in the enrichment of the "new scene" on the basis of large screen advantage to snatch back the living room C.
This is where Konka sees a market opportunity. And Konka has a common understanding of Smartisan OS. Konka A6 Pro is the result of their collaboration. In recent years, Smartisan OS team has been committed to bringing brand new smart technologies and smart products to the large screen industry with a brand new operating system.
Zou Wei, Smartisan OS's Smartisan team leader, said Smartisan's Smartisan OS team and Konka share the same idea and goal: hope to bring high quality innovative experience to users on the large screen operating system, can meet the needs of more diversified scenes in more interactive forms, bring more possibilities to home entertainment, but also bring new technology and product upgrades to the intelligent large screen industry.
It is based on ME Pomelo OS, a TV operating system jointly developed by Konka and Smartisan OS, that Konka A6 Pro realizes the breakthrough of "TV scene". It can be seen that the innovation of Konka's APHAEA A6 Pro is not only a self-rescue to deal with the bottleneck of the color TV industry, but also an exploration to upgrade the entire color TV industry, which has strong strategic significance for the entire color TV industry. It is understood that the cooperation between Konka and Smartisan OS is just the beginning. In the future, both sides will bring more products and better experiences to consumers based on this operating system. Konka also revealed that it will launch a series of new products for mobile scenes, portrait scenes and other innovative scenes within this year, and continue to push forward the strategy of "smart scene screen".
