Recently,QQ browser online "direct" function, launched personalized quick navigation. By aggregating more new scenarios of content consumption, it deepens its platform positioning of "comprehensive information platform of content + service".
QQ browser platform product center responsible Liu Dan said: "The line" direct "after the QQ browser, will further do a" connector "role. "As a connector, we believe that efficiency and speed are very important, so we hope that the new Direct tab will make the product experience simpler, faster to launch, and more efficient to access common information and repurchase services."
Service and content one-click direct QQ browser for a more efficient browsing experience
Users can enter "Direct" by clicking the third tab at the bottom of QQ browser. This function is divided into two modules: search box and shortcut navigation. In shortcut navigation, users can customize and add frequently used websites, content, novels, accounts, etc., to realize efficient connection of the whole site content. In the operation path, the user can click "+" to open the direct management page, and directly add in the management page; At the same time, users can also add options in each scene menu.
After the direct function is online, the user's browsing path will be greatly shortened. Its personalization capability also allows users to customize the browser interface according to their preferences.
When referring to the development direction of QQ browser, Liu Dan said: "We hope to expand the meaning of 'connection' based on the positioning of QQ browser as a 'comprehensive information platform of content + service', upgrade from the connection of information to the scene service connection, focus on the construction of various vertical convergence scenes, in-depth mining of users' demands in which to provide integrated tool services. Help users experience more precise and refined services while obtaining content, and truly realize the life of browser connection."
High-quality content + fast service QQ browser continues to expand the boundaries of content services
As early as March this year,QQ Browser announced that "content + service integrated information platform" as a new platform positioning. QQ browser is also looking for a balance between "addition" and "subtraction". The former is the performance of QQ browser on the basis of massive information, continuous efforts of one-stop integrated service model, online free novels, file tools and other services. The latter is embodied in the "direct" function, which saves operation time for users and provides users with efficient solutions to obtain valuable information.
Through the "Direct" entrance, users can achieve a variety of operations in one platform, such as eating melons on Weibo, planting grass on XiaoHongshu, watching the second yuan in B station, ordering takeout, etc. "Content + service" is combined to create a one-stop solution for users' convenient life.
According to QuestMobile's "China Mobile Internet 2021 Half Year Report", in June 2021,QQ browser monthly active users reached 445 million. In the future,QQ Browser will continue to deepen the positioning of "comprehensive information platform of content + service", with information as the core content, relying on the product service capability of "direct access", to provide users with better experience.
