Recently, the first stop of the "Y-Lab" offline experience store jointly created by Y Times of Chow Tai Fook and lazy people to listen to books was officially launched in Hefei. Through novel and fun interactive games and anchor experience, it transmits a young attitude and advocate, and pays attention to its own sense of experience and actual needs. Experience stores will be opened in five other cities including Tianjin.
Y-LAB starts a journey to explore the lab and unlock what young people want most
Experience store, with a high level of topic and communication, has long been favored by many big brands. Creative offline space display, then become one of the effective ways for the brand to communicate with users. "Y-lab is Not Good", jointly created by Chow Tai Fook Times Y and lazy people, is oriented towards user experience and integrates many popular elements of young people such as "novelty, mystery, fun and multiple elements". It attracts young people to pay attention to their own sense of experience and actual needs through rich and interesting entertainment experience projects. Self-focus is exactly what young people want today, and it is also what the brand wants to communicate with users through the experience store.
On the opening day, the reporter visited the Y-LAB. The appearance of the gold treasure house shocked every passer-by. In addition, the scene of alien surprise attack was full of mystery. While experiencing the scene in depth, the audience picked up their mobile phones and uploaded selfies to Weibo, moments and XiaoHongshu.
The museum is arranged for the laboratory, and the theme of the laboratory is very echoing. The combination of blue and yellow dazzling colors distinguishes the inherent imagination of the jewelry store. The interior also includes intelligent retail cloud counter experience, dot painting into gold, Switch game interaction, anchor experience station and other interactive projects, love to play and love adventure, with the young, refuse to label, let young become a fashion trend, create more possibilities for the world. It doesn't have to do with memory, but it does have to do with initial pleasure, and together with memory, it is the attention to practical needs that is revived, and the trip to the jewelry lab is to recover the precious self.
Jewelry stores can have more possibilities, if you have already got this point, then enter the lazy listening book anchor experience room, in the head of high-quality content to create audio book Rubik's cube witness, choose the manuscript you are interested in recording, through the voice C bit debut.
Culture + experience collision more possible
In recent years, more and more users love listening to books. Young audience distribution, huge user flow and activeness make audio reading brand become one of the priority objects of co-branding. After more than 8 years of development, Lazy Listening Books has established a number of brand advantages, not only the "sound library" image deeply rooted in the hearts of the people, but also "culture + experience" for brand cross-border cooperation to open more possibilities.
Before that, Chow Tai Fook Y Time and Lazy Listen Book have successfully launched a cultural journey around "exploration and experience". Together with high-quality users and anchors, they have traveled far to Inner Mongolia of China and overseas Australia. While enjoying rich spiritual life, they have physically experienced and explored the beauty of life Sihe users experience the natural and human charm from afar through sound. The experience store is undoubtedly another innovation in the cooperation between the two sides.
Experience is not a flash in the pan. Only by grasping the pain points of young people and finding out the form and plan suitable for the brand, and realizing continuous and effective communication with excellent experience, can we win the love of young people. It is understood that "Y-LAB" will be launched in Tianjin and other 5 cities later. Do you also expect Y-LAB to come to your side? Bringing novelty and fun to your city? Stay tuned.
