In the new retail era, how to seize the seat of hundreds of billions of markets in the home furnishing industry under the trillion-level market scale?
In recent years, the astonishing growth rate of the home industry has welcomed a large number of corporate players. The change of the new retail era makes the home furnishing market surging, but also brings a lot of opportunities and challenges for the home furnishing industry.
For the home industry, there is no capital winter, the home industry of the nature of the service is more and more restricted by the Internet factors, so it is more necessary to explore the value of users, who can really solve the user's pain points who can lead the development of the industry.
What is the current situation of the home industry?
Nowadays, the home furnishing industry, along with the advantages of broad online market prospect and huge consumption potential, still has the problems of high distribution cost and low efficiency.
First of all, this is determined by the nature of home building materials itself, its products have large, non-standard, vulnerable and other characteristics, can not be like general goods as delivery, installation and return; The logistics service cost of home building materials accounts for 15%-20% of the factory price of the products, resulting in high cost; Secondly, the degree of intelligence of the household industry is relatively low, and can only rely entirely on manual labor.
"Household products from the factory to the user between a lot of links, the chain is also very long, the current network supply chain resource integration is not enough, the lack of integrated service providers on the market, multiple docking leads to very low collaborative efficiency, logistics process is not controllable, cargo damage responsibility is unclear, arrival cycle is long, low management efficiency. Anthanju CEO Wang Yuefeng introduced.
Despite the rapid development of e-commerce, the undeniable fact is that the industry lacks an integrated solution from the "first kilometer" to the "first kilometer".
Platformization and intelligentization are the trends of home supply chain services
In the past, the big agency system is basically the mainstream model of the home industry. The factory only provides products, and the sales, distribution, installation, after-sales service and other links of products are basically responsible by agents.
With the development of e-commerce and the Internet, and the opening of the door of the new retail era, especially after the rise of Internet home decoration, the original supply chain service system can no longer support the current new model.
"Modern logistics is actually the integration of logistics and services," Wang said. "New retail means that the channel between consumers and factories is opened directly, and in the new retail era, the reshaping of the home furnishing industry requires the emergence of integrated supply chain service providers."
However, the practical problem is that the integrated supply chain service chain is very long, including factory hair straightening, intelligent cloud warehouse, terminal distribution and installation, reverse maintenance services and other links. It is almost "sky high" for an enterprise to get through all links, while a platform can integrate the quality of service resources of all links.
As a third-party service platform, Ant Anju has over 20 years of experience in the home furnishing industry, and has established 46 branches nationwide, covering all provinces, cities, regions and counties. It can provide integrated home furnishing services for enterprises and consumers:
For B-terminal customers, it can provide whole-process integrated solutions of trunk line, storage, distribution, installation and maintenance for nine major household brands including sanitary ware, ceramic tile, ceiling, lamps, wallpaper, cabinets, flooring, wooden doors, furniture and Internet home decoration enterprises from the product factory.
For C-end consumers, we can provide one-stop home decoration service with professional technicians, integrated delivery and installation, and full maintenance.
At present, Ant Anjuke adopts the mode of self-management and crowdsourcing, and distributes the whole network. It has service outlets in 320 cities nationwide, integrates 28 trunk transportation resources and more than 200 branch resources. Through the dry branch transportation network covering more than 300 cities and 5 Marine resources, with 400,000 storage resources, more than 3,000 terminal distribution vehicles and nearly 20,000 professional service technicians.
"We need to have an open mind to build a platform, and all quality logistics service providers will be our partners." Wang Yuefeng explained that although Ant Anju does not do trunk lines at present, it has the resources of China Shipping, China Railway, Deppon, Huayu, Fuyou are its partners.
In addition, now talk about the wisdom of the direction, in fact, is also the trend of integrated supply chain model. Imagine that in the case of different service providers providing services in each link of the supply chain, if there is no set of efficient intelligent logistics system, how can the whole process of the supply chain cooperate?
It is understood that Ant Anju is also practicing in the direction of wisdom. Its intelligent supply chain system is mainly constructed by "four intelligent engines" and a "central control tower".
"Four intelligent engines" include order analysis, vehicle loading, matching technicians and cost settlement of these four aspects, and the "central control tower" represents the logistics service chain of 21 nodes visible, controllable, that is, from the main line delivery to the end of the whole process of the service assembly line can do early warning, which is also an Anthanji is trying to practice.
"Now there are a lot of logistics companies that are not focused on the home industry and want to take part in this market, such as a logistics company that will be listed soon. They have no experience and the rate of goods damage is high. There are still certain barriers and thresholds in this industry," Wang lamented.
Customers want: Low cost, high efficiency, good user experience!
It is said that "the world is in a dilemma", everyone wants to reduce cost and increase efficiency experience, but it is not so easy to "the best of both worlds".
In the home building materials industry, it is a question mark to achieve low cost, high efficiency and good user experience in the way of traditional home supply chain
With the development of e-commerce, the proportion of high-cost sub-cardan shipment is increasing, and transportation needs to wait for the full load.
Electricity merchants live in the main line, city distribution of installation separation, difficult to return or replace goods, difficult maintenance problems.
...
These all reflect the high cost, low efficiency, poor user experience!
At this time, the Internet, the change of the new retail era and the country's promotion of hardcover rooms and other factors are undoubtedly good for ant home.
Wang Yuefeng said: "The national storage, transportation, terminal service system, Ant Anju has been basically laid out."
For example, in terms of warehousing, Ant Anju can achieve resource intensification, mainly from the three aspects of warehousing, warehousing and warehousing. It establishes warehousing warehouses in major industrial bases, where goods from different factories can be collected.
"Take Foshan as an example. Most of the home building materials manufacturers are in Foshan. Ant Anjuan.com and Cainiao Network have built a warehouse of 10,000 yuan here, and their goods can be collected in this warehouse."
At the same time, Ant Anju collects goods from merchants on contract lines, launches zero-to-zero integration to reduce logistics costs, and provides free storage for 7 days according to the construction process.
It is reported that the integrated service mode of Ant Anju makes businesses and users no longer need to connect with multiple suppliers, but only need to connect with Ant Anju platform. At the same time, it also improves the management efficiency.
The warehouse assembly service it provides is integrated, and the process of installation service is provided at the same time of delivery, which breaks the mode of general logistics providers only providing delivery in the past, and improves user satisfaction. In addition, its reverse logistics service can quickly solve the problem that manufacturers are difficult to return or replace goods -- through communication with Ant Anju, you can directly replace or provide maintenance services, saving users' waiting time and improving the reputation of the brand.
For the manufacturer, only the maintenance service cost provided by Ant Anju replaces the original logistics service and replacement or maintenance cost.
The service launched by Ant-Anju is built on the foundation of Ant-Anju College.
"Ant Anju College is a professional qualification college recognized by the Ministry of Education in the home furnishing industry. It is a training base for blue-collar workers," Wang said, adding that Ant Anju College can provide training certification for technicians, which is also a copy of Ant Anju service standards.
For the future of the home industry, Wang Yuefeng believes that it must be the direction of integration, and integrated service providers will definitely promote the industry to the direction of new retail.
At present, Ant Anju is carrying out the second round of financing, "Although Ant Anju has 5 central warehouses and more than 40 regional warehouses in the country, but it is not enough, this year we will set up the 7th central warehouse in the country, so that the network of warehouses across the country will be basically connected. Wang Yuefeng said that after financing, Ant Anju will continue to adhere to the direction of integration, achieve integration capabilities and intelligent upgrades.
In today's new retail era, how to seize the seat of hundreds of billions of markets under the trillion-level market size of household industry, integrated supply chain service provider is the solution.
